Luxury Coffee Brand Folgers Files Trademark Applications To Launch Virtual Coffee In The Metaverse

Join Our Telegram channel to stay up to date on breaking news coverage

The non-fungible token market continues attracting businesses, institutions and investors despite suffering from the recent market downturn, which has left many NFTs falling 50% in their floor prices. Folgers is the latest luxury brand to showcase interest in investing in NFTs.

Folgers Enters The Metaverse

In a July 5 blog post, Mike Kondoudis, an accredited intellectual property attorney, confirmed that the luxury coffee brand “Folgers” filed two trademark applications with United States Patents and Trademark Office related to non-fungible tokens on June 30, 2023.

Established in 1,850, Folgers is a luxury coffee company offering a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. The Forgers Co is part of the food and beverage giant “The J.M. Smucker Company.”

Based on the data submitted, Forgers seeks to trademark its popular brand “Café Bustelo” and use it to launch digital assets. In its first application, the company plans to create downloadable audio and video files featuring artwork and text in the field of coffee.

What Are Its Plans?

Moreover, the company plans to launch downloadable multimedia files containing artworks, text, audio and video relating to coffee authenticated by non-fungible tokens. It also intends to create downloadable computer game software featuring virtual goods like virtual coffee.

In its second application, the luxury coffee brand plans to offer entertainment services, including non-downloadable virtual coffee for use in virtual environments. Forgers joins a rapidly growing list of coffee giants exploring the metaverse, a virtual space designed for community-gathering that stands to offer new marketing opportunities for brands.

In September 2022, the Seattle-based coffee roaster “Starbucks” announced its foray into Web3, dubbed Starbucks Odyssey, a blockchain-powered loyalty program for Starbucks customers and employees. The company aims to deepen its relationship with its customers with the help of secure Web3 technology.

Related NFT News:

  • Top Selling NFTs This First Week Of July – Daily Trading Sales Volume Rankings
  • HSBC Files Trademark Applications – Plans To Launch NFTs And Banking Services In The Metaverse
  • FIFA Dives Deeper Into Crypto – Files Nine New Metaverse Trademark Applications

Wall Street Memes - Next Big Crypto

Rating

Wall Street Memes
  • Early Access Presale Live Now
  • Established Community of Stocks & Crypto Traders
  • Featured on BeInCrypto, Bitcoinist, Yahoo Finance
  • Rated Best Crypto to Buy Now In Meme Coin Sector
  • Team Behind OpenSea NFT Collection - Wall St Bulls
  • Tweets Replied to by Elon Musk
Wall Street Memes
Learn More

Join Our Telegram channel to stay up to date on breaking news coverage

Comments

Post a Comment

Popular posts from this blog

Experts warn of a fake Ethereum Denver site tied to a red-flagged phishing wallet

Image
Join Our Telegram channel to stay up to date on breaking news coverage With the start of the new year, crypto prices have slowly started to recover from a year-long bear market, which started bringing investors back into the industry. People are becoming more willing to invest in projects, and various events that the industry participants are organizing are attracting attention once more. This also makes it a perfect time for hackers to launch phishing campaigns and once again rob unsuspecting newcomers to the industry. Security researchers have already reported one such campaign, where the hackers have created a fake website of the popular Ethereum Denver conference. The campaign is also tied to a smart contract that contains over $300,000 in stolen ETH coins. The wallet tied to the scam stole $300k in crypto Ethereum Denver is, of course, a real conference and a very popular one, at that. However, its website has been duplicated by online criminals who seek to trick users i...
Read more

WOO Price Rebounds as Bulls Take Control: Will the Momentum Continue?

Image
WOO Network’s (WOO) price has declined over the past seven days, falling from a 7-day high of $0.3188 to a low of $0.237. However, at the time of publication, bulls had retaken control of WOO, sending prices up 6.93% to $0.2546. During the positive rebound, the market capitalization climbed by 6.97% to $429,026,681, indicating that investors are enthusiastic about the WOO market’s future and are prepared to spend more on it, perhaps leading to more rise in the coming days. However, the 7.58% drop in trading volume to $51,035,695 suggests that investors may be cautious and may wait for a more transparent market direction before making further deals. WOO/USD 7-day price chart, Source: CoinMarketCap The Bollinger bands are rising and expanding on the WOO/USD price chart, indicating more volatility and the possibility of a trend reversal. The upper Bollinger band touching at 0.29853664, while the lower at 0.10463150, reflect this bullish momentum. As the price...
Read more

$365 billion inflows crypto market cap in a month, but what’s next?

Image
A short bull run marked the last 30 days in the cryptocurrency market, with Bitcoin (BTC) leading the way for multiple cryptocurrencies. Greed started dominating investors’ sentiments as most digital assets registered massive capital inflows in a month. Notably, the leading index by TradingView (CRYPTOCAP: TOTAL) surged 35%, adding $365 billion in 30 days. By press time, a $1.024 trillion total crypto market cap quickly became $1.392 trillion from October 12 to November 11. CRYPTOCAP: TOTAL – Total cryptocurrency market capitalization. Source: TradingView The bearish short-term case for cryptocurrencies However, the Relative Strength Index (RSI) is overbought at 88.29 points in the daily chart. This state has lasted since October 22, when RSI crossed 70 points. In the meantime, total capitalization has distanced itself by $155 billion from the 30-day exponential moving average (EMA). Essentially, these indicators suggest crypto currency trading could expect a natural retra...
Read more